Industrial engineering alumna Isabel Siheng Ji found her passion in design thinking during her undergraduate years at HKUST. She furthered her studies in this area with a master’s degree and is currently developing her career in the digital marketing industry in the US. She shares what she finds interesting about design thinking and how she applies this in her role to design digital strategy for The Coca-Cola Company.
Karen received the prestigious ASME Arthur L Williston Medal at a ceremony at the ASME Mechanical Engineering Congress & Exposition in Arizona, US, in November 2016.
