Industrial engineering alumna Isabel Siheng Ji found her passion in design thinking during her undergraduate years at HKUST. She furthered her studies in this area with a master’s degree and is currently developing her career in the digital marketing industry in the US. She shares what she finds interesting about design thinking and how she applies this in her role to design digital strategy for The Coca-Cola Company.
Karen received the prestigious ASME Arthur L Williston Medal at a ceremony at the ASME Mechanical Engineering Congress & Exposition in Arizona, US, in November 2016.
Guests officiate at the opening ceremony: (from left) Prof. CHEN Wen-Chang, Dean of Engineering of NTU; Prof. CHUA Kee-Chaing, Dean of Engineering of NUS; Prof. Tim CHENG, Dean of Engineering of HKUST; HKUST President Prof. Wei SHYY; Ms. Teresa CHENG Yeuk-Wah, Secretary for Justice; Prof. Sabrina LIN, Vice-President for Institutional Advancement of HKUST; Prof. Tatsuya OKUBO, Dean of Engineering of UTokyo; Prof. CHAR Kookheon, Dean of Engineering of SNU; and Prof. Mark HOFFMAN, Dean of Engineering of UNSW Sydney.
