“Go-to-market Strategy for FashionTech” - 2020 Fall Corporate Project with Li & Fung, sponsored by IBM & Harman
With 113 years of history, Li & Fung contributes to 70% of world’s fashion products. Recent global pandemic and advancements in technology have accelerated the pace of change for this industry from external shifts in consumer behaviour to internal shifts in supply chain and business models. Li & Fung R&D team has anticipated such industry shifts with a comprehensive digital solution, but how should they best bring these capabilities to market? To solve this case challenge, 16 students from Dual Degree Program in Technology & Management (T&M-DDP), Environmental Management & Technology (EVMT), and other UG programs like Global Business (GBUS), World Bachelor in Business (WBB), Biotechnology & Business (BIBU) etc. met domain experts from fashion companies and became familiar with leading edge software such as 3D fabric scanning and rendering, avatar and digital mannequins, AI/ML for decision makingto to develop Go-to-market strategies for Li & Fung’s digital platform and services for designated markets. It is an experiential learning course through problem-solving using consulting techniques, advance technologies and business strategies for a real client.
The final presentation was held on 9 December 2020. 4 teams of student consultants presented their Go-to-market strategies to a judging panel including Mr. Darren PALFREY, Chief Digital Officer, Ms. Emilie HO, Head of Digital Products, Ms. Idy LEE, SVP of Digital Services, Mr. Paddy GOODBURN, Chief Digital Strategies & Innovation from Li & Fung Ltd. and Mr. Johnny LIN, President of Title Nine Corp.
The winning team Descendents consisted of Kevin SZE, Max PRINTZ, Pitch LIEWCHANPATANA and Shelly ZHOU delivered Go-to-market strategies for American east-coast market.
About The Hong Kong University of Science and Technology
The Hong Kong University of Science and Technology (HKUST) (www.ust.hk) is a world-class research university that focuses on science, technology and business as well as humanities and social science. HKUST offers an international campus, and a holistic and interdisciplinary pedagogy to nurture well-rounded graduates with global vision, a strong entrepreneurial spirit and innovative thinking. HKUST attained the highest proportion of internationally excellent research work in the Research Assessment Exercise 2014 of Hong Kong’s University Grants Committee, and is ranked as the world’s best young university in Times Higher Education’s Young University Rankings 2019. Its graduates were ranked 16th worldwide and top in Greater China in Global University Employability Survey 2018.
